Inspired by the natural beauty of her ancestral home in Manila and the rhythm of her New York City life, our founder and her namesake brand seeks to reimagine how travel objects add meaning to our lives.

Founder Jelynne Tirona Jardiniano Morse is a Filipino-American entrepreneur, social impact designer, and researcher based in New York City. In 2012, Jelynne went on a year-long hiatus from work to care for horses in France and to reconnect with her ancestral home in the Philippines. 

Jelynne had a treasured travel companion throughout her journey abroad, a delicate straw hat, which she found on a separate trip to San Miguel de Allende, Mexico. Upon her return to New York City, the hat was in ruin, and she sought ways to fix it. It was then that Jelynne decided she would recreate the hat, and that was the spark that began her namesake brand.